PROJECT

New core flavor with supporting campaign.

DETAILS

For the launch of Boochcraft’s new core flavor, Cherry Limeade, I developed a bold new colorway that introduced a retro-inspired twist while maintaining consistency with the existing core lineup. The design drew from nostalgic cues—vibrant reds and citrusy greens—to reflect the flavor’s classic soda fountain roots in a fresh, modern way. In addition to the can design, I created a full set of supporting marketing materials for both on- and off-premise point-of-sale. These included posters, shelf talkers, coasters, display signage, and more, all crafted to reinforce the throwback theme and boost visual impact at every customer touchpoint.