CLIENT: Dust Bowl Brewing
STUDIO: Blindtiger Design
POSITION: Lead Designer
PROJECT: Branding & Packaging
DETAILS
Over the years, Blindtiger had partnered with Dust Bowl Brewing Co. on a variety of smaller packaging projects. As they approached their ten-year anniversary, Dust Bowl was ready to take a big step forward—refreshing their branding and packaging to bring greater cohesion and longevity to their visual identity.
I led the rebrand by evolving their iconic twister mark and retaining some familiar container shapes to maintain a visual link to their legacy. From there, I developed custom lettering and typography to build out a versatile set of logo lockups, giving the Dust Bowl team a full toolkit for brand application across packaging, merch, and marketing.
The result was a bold, modernized identity that honored their roots while elevating their shelf presence. The rebrand was recognized with a Gold Crushie Award for Best Brewery Rebrand at the 2020 Craft Beer Marketing Awards.
Taco Truck is a series that Dust Bowl Brewing Co. started back in 2016. It began with 12 oz bottles, and over the years they have added 12 oz and 19.2 oz cans, and they even partnered with a local almond company to make brittle using the lagers in the recipes.
This series has become Dust Bowls number one seller in their packaged offerings.
