DETAILS

Created at Blindtiger Design for our client Half-Seas Sparkling Cocktails, this project launched during a time when canned craft cocktails were still unfamiliar to most consumers. The challenge was to develop a brand and packaging system that clearly communicated the product’s unique proposition: sparkling, high-proof, bar-quality cocktails in a small but mighty format. To convey this, I crafted a visual identity that felt refined yet approachable, incorporating subtle illustration elements that hint at both the ingredients and the effervescent nature of the cocktails. I also designed a custom 4-pack die line that framed the logo and showcased the cans’ shoulders—giving the product a distinct presence on shelf while reinforcing its premium positioning.