PROJECT

Brand development and packaging system

DETAILS

I collaborated with the team at High Proof Creative to develop the branding and packaging system for Juliet Gin, a sub-brand of Canada-based Paradigm Spirits. The goal was to refresh the existing design in preparation for a U.S. launch, while also expanding the product line with three new flavor varieties. I helped create a cohesive brand identity and packaging system that not only elevated the overall look but also captured the unique flavor profile of each gin.