PROJECT

Custom illustration and label design for a limited release series.

DETAILS

This custom illustrated label series was designed to celebrate the small joys in life, with each can highlighting a specific location or season. Every label features the Booch Adventure Can placed within a whimsical scene that ties directly to the flavor’s theme—whether it’s a mountain hike, tropical escape, or cozy cabin moment. The goal was to evoke a sense of nostalgia and playfulness while giving each SKU its own unique personality within a cohesive system. In addition to the can design, I developed a range of supporting materials to amplify the campaign at launch. This included merchandise and point-of-sale assets such as posters, sell sheets, tumblers, sticker sheets, apparel, and more