PROJECT

Custom illustration and series template.

DETAILS

It’s not every day a client asks for a custom illustration of a chubby unicorn eating berries in space—but Schilling Cider isn’t afraid to have a little fun. For their Legends of Cider series, I designed the packaging system architecture across 12oz cans, 6-pack wraps, and 16oz formats, while also creating a set of imaginative illustrations that brought each cider’s flavor to life through unique storytelling.

The first release, Moon Berries, features a whimsical space scene anchored by its berry-loving unicorn mascot—a playful nod to the cider’s bold, juicy profile. Once the packaging was finalized, I developed a suite of point-of-sale materials to help launch both the new cider and the refreshed series identity, making sure the visual energy carried through from shelf to in-store experience.