PROJECT

Brand Development

DETAILS

For National Cider Month, I led the development of a brand system designed to unify and elevate participating cideries across the country. The project focused on building a comprehensive asset library and set of usage guidelines, making it easy for cider makers to promote their involvement across various platforms. In addition to the master logo, I created a flexible set of badges to highlight local products, participating cideries, and regional events—ensuring the campaign could adapt to a wide range of applications while maintaining visual consistency.