DETAILS

Old Schoolhouse Brewing Co., founded in 2008, began a new chapter in 2017 when new ownership set out to expand the brand’s reach while honoring its roots. They partnered with Blindtiger to breathe new life into the visual identity—and I led the effort to create a brand system that captured both the spirit of the place and the character of the brewery. The new branding centers around the Methow Valley's natural beauty and the distinctive Old Schoolhouse building where the beer is brewed. I developed an organice, bold illustration style inspired by the stained glass found inside the brewery, paired with a color palette drawn from the valley’s sunsets and surrounding landscapes. The result is a versatile, cohesive system that feels grounded in local pride while ready to grow with the brand.