DETAILS

Created at Blindtiger Design for our client Original Pattern, this project focused on developing a flexible label template to accommodate a steady rotation of one-off beers. The goal was to create a system that could adapt quickly while still allowing each release to have its own distinct personality.
I designed a variety of custom patterns and illustrations for the series, exploring bold, playful visuals that stood out on shelf. One-off beer labels are always a creative highlight—because of their short-lived nature, there’s more room to take risks and experiment without the need for long-term brand alignment. This freedom resulted in a vibrant, ever-changing lineup that reflects the brewery’s adventurous spirit.