PROJECT

New core flavor with supporting campaign.

DETAILS

To introduce Boochcraft’s newest core flavor, Pineapple Passion, I designed a can that fit into the existing core line with fresh, tropical colors. Alongside the packaging, I developed a full suite of supporting marketing materials for both on- and off-premise point-of-sale. The 'Sip into Paradise' campaign leads with bold colors and illustrative support graphic to evoke a tropical tiki vibe.These included signage, shelf talkers, coasters, and more—each designed to reinforce the flavor’s tropical theme and create a cohesive brand experience across retail and taproom environments.