PROJECT

Brand development and packaging for bamboo based paper products.

DETAILS

Formerly known as Cloud Paper, Save Trees is a 100% bamboo paper brand with a heavy emphasis on Direct-to-Consumer business. I’ve been involved in its evolution since day one. Launched in late 2019, the brand quickly gained traction—especially during the high demand for toilet paper in early 2020. What began with a single product line soon expanded to include paper towels, facial tissues, and reusable Swedish “swish” cloths.

The branding is simple yet bold, with the name Save Trees serving as the brand name and prominent tagline front and center—clearly communicating the mission: to reduce deforestation through bamboo-based alternatives. The product design takes a more minimal approach, with clean, understated packaging that fits effortlessly into any space, allowing customers to proudly display them in their bathrooms or kitchens.