DETAILS

With branding already in place, I was brought on to develop a packaging system for the brand’s flower, pre-rolls, and concentrates. I created custom die lines for jars, boxes, and tubes, and implemented a bold, color-coded system to distinguish strains.To move away from the typical indica/sativa/hybrid labels, I designed a ‘moon-to-sun’ scale to communicate the product’s effects—ranging from mellow to energizing—in a more intuitive, consumer-friendly way.