PROJECT

Custom illustration

DETAILS

I created a series of custom illustrations for Cloud Paper’s Swish Cloths—a line of reusable paper towels designed to bring a little fun to everyday cleanups. We launched with a core set of three graphics for their direct-to-consumer offering, each featuring playful, feel-good visuals that reflect the brand’s sustainable, approachable ethos. As the product line expands, I’ve continued to develop seasonal and collaborative editions, building a flexible visual system that keeps the designs fresh while maintaining brand consistency.