PROJECT

Branding, Packaging & Marketing Materials.

DETAILS

Welcome Coffee Co. began as a shared passion project between my partner and me—a way to learn a new craft together. We both love coffee (he leans light roast, I lean dark), and our goal was to create a small-batch, locally roasted coffee brand that feels warm, inclusive, and approachable to all types of coffee drinkers.

The name Welcome came naturally—we wanted something simple, friendly, and tied to the ritual of starting your day. 'Welcome in your morning' became our guiding phrase, and I built the brand to reflect that feeling. The identity features an earthy, warm color palette paired with a customized, minimalist lettermark that keeps things clean and grounded.

Designing for myself was an entirely different experience—I approached the process with openness and flexibility, knowing the brand would evolve alongside us. That freedom allowed me to create a visual identity that feels both personal and adaptable, setting a strong foundation for what’s to come.