PROJECT

Brand development and packaging system

DETAILS

I collaborated with the team at High Proof Creative to develop the branding and packaging system for Wild Revival, a new line of ready-to-drink craft cocktails in a can. From the start, the client envisioned abstract art as the focal point of the labels—something bold, expressive, and unconventional. To bring that vision to life, I created a custom series of vibrant, abstract designs that paired rich color palettes with dynamic metallic accents, giving each can a striking presence on the shelf. The result is a packaging system that feels energetic and modern, helping Wild Revival stand out in the increasingly competitive RTD cocktail space.