PROJECT

Brand Development

DETAILS

I developed the brand identity for Workroom, an internal 3D creative team at Amazon, with the goal of creating a bold, flexible system that reflected their technical precision and creative energy. The identity centers around three adaptable logo marks—a stacked version, a single-line lockup, and a monogram icon—designed for use across a variety of internal applications.

The visual language is built on a vibrant, versatile color palette paired with a geometric pattern inspired by the foundational shapes the team works with daily. In addition to the core brand system, I designed a presentation deck template that provides the team tools to carry the new look into their internal communications with ease and consistency. As a bonus, I created a simple animated version of the logo to showcase the full range of brand colors in motion—because I couldn’t resist adding a little extra fun.